Monthly Archives: April 2015

7 years ago Newsroom

MENAFA receives the official “approval” license from Dubai Chamber

We are delighted to announce that MENAFA has received the official approval “license” from Dubai Chamber / Dubai Association Centre to operate its business in Dubai & the MENA region as a whole. By receiving the license, MENAFA would be the first registered franchise association in the emirate of Dubai.

7 years ago Newsroom

MENAFA’s License / Dubai Association Centre (DAC)

We are delighted to announce that MENAFA has received the official approval “license” from Dubai Chamber / Dubai Association Centre to operate its business in Dubai & the MENA region as a whole. By receiving the license, MENAFA would be the first registered franchise association in the emirate of Dubai. (more…)

7 years ago Newsroom

MENAFA receives the official “approval” license from Dubai Chamber

تم اليوم الإعلان الرسمي عن إصدار ترخيص “جمعية الشرق الأوسط وشمال أفريقيا لحقوق الإمتياز التجاري” من قبل غرفة دبي الموقرة. وبالحصول على هذه الموافقة من قبل حكومة دبي الرشيدة تكون الجمعية هي الهيئة الاولى من نوعها في مجال حقوق الإمتياز في دولة الإمارات العربية المتحدة
د. خالد الشرفاء رئيس الجمعية  والسيد مهدي المازم مدير إدارة علاقات الأعضاء في غرفة دبي

7 years ago Newsroom

Asteco (UAE) Franchise Expands into Bahrain

Bahrain-based RightWay and Dubai’s Savana Real Estate will now operate under the Asteco brand following the signing of a franchise agreement with Asteco ‘s licensing division.

The division has been specifically created to offer franchise opportunities to qualifying real estate companies, independent realtors, regional entrepreneurs looking to diversify their existing businesses, or launch a start-up in the property sector.

Commenting on the announcement, John Stevens, Managing Director, Asteco , said: “We have established relationships with two businesses which share similar ideologies and real estate acumen to that of Asteco . Both businesses are an ideal fit for our franchise model and I look forward to working with them both as we move forward.”

Bahrain based RightWay is the first company to be awarded an Asteco franchise outside of Dubai. The newly launched company, led by Angela Marino AlFarooq, is relishing the challenge.

“Operating under the umbrella of the Asteco brand, RightWay will be focusing on sales and leasing as well as property management. To have the backing of a large, long-established real estate firm such as Asteco will undoubtedly play a major role in supporting RightWay throughout our entire launch phase and beyond. More importantly it will support our ambition to become the largest real estate company in Bahrain,” said AlFarooq.

AlFarooq not only brings strong reputation and credentials within the real estate market, she also has an insight into the levels of performance and standards expected by Asteco having previously worked with the company as the property manager for Jumeirah Emirates Towers.

The second company to maximise the opportunities afforded by the Asteco franchise model is Dubai-based Savana Real Estate. Established in 2014 by Hashim Ahmed, Savana Real Estate is a real estate brokerage agency specialising in commercial real estate. The company brings a wealth of UAE real estate experience with Managing Director Hashim Ahmed working across a range property related roles in Dubai.

“Recognising the important role Asteco has played in helping to develop the real estate sector in the UAE was an integral part of our decision to join the Asteco brand, which has built an enviable reputation over the past 30 years. Adopting their business model and having access to an experienced team and influential network made the decision an easy one to make,” said Ahmed.

Asteco is the only locally established, full service real estate business in the region offering a bespoke franchise opportunity. The firm has already been recognised for its innovative approach to development of the industry, receiving the prestigious Enterprise Agility Awards last year as well as contributing to Asteco ‘s overall Superbrand status.

“The Asteco brand offers a stamp of approval when it comes to credibility, this is something we have built over a period of three decades, and something we want to continue well beyond the next three decades of operation. We therefore carry out the most stringent due diligence to ensure our franchisees are the correct calibre,” added Stevens.

Both RightWay and Savana Real Estate will have the opportunity to capitalise on Asteco ‘s tailored set-up support services, bespoke operating areas, regional brand visibility and access to an enviable sales and leasing portfolio. In 2013/14 having been predominantly appointed on sole exclusive mandates, Asteco listed more than AED 2.1 billion’ worth of property for sale and offered 1.5 million square feet of leasable space.

Asteco ‘s franchise model also provides partners with a high value referrals service, access to Asteco ‘s market research and quarterly reports, dedicated intranet with a comprehensive range of resources, regular communication and updates, as well as use of the industry-leading real estate software and CRM platform.


7 years ago Newsroom

DUBAI SME to co-organise MENAFA’s next Event 2015

DUBAI EVENTS, we are honored to have you as our “Destination Partner”. Looking forward to taking this opportunity further.

7 years ago Newsroom

Jollibee (Philippines) to Open 5 Dunkin Donuts Stores in China in 2015

HOMEGROWN fast food chain Jollibee Foods Corp. (JFC) is looking to open stores in new markets beginning this year as part of its global expansion program.

The country’s largest fast food chain plans to bring its flagship Jollibee brand to Canada and other countries in the Middle East and Japan, Ysmael Baysa, JFC chief finance officer, said at the sidelines of Euromoney’s Philippine Investment Forum on Tuesday.

“We are looking at [expanding] in Canada and also to more places in the Middle East and possibly, in the longer term, Japan,” Baysa said.

Asked if the expansion into the new markets will start this year, Baysa told reporters: “We hope so.”

He added: “In everything we do, we want to choose the best locations because you have to be where your target customers are. And you have to wait and look for the right time to enter.”

At the forum, Baysa explained that within JFC they still see Jollibee as a small company. “In that way, we continue to grow,” he said.

Baysa said JFC is set to open an initial five Dunkin’ Donuts outlets in China this year at an estimated cost of P75 million.

Funding will come from normal capital expenditures and “the range is about P12 million to P15 million per store,” he said.

Jollibee formed a joint venture agreement with Jasmine Asset Holdings Ltd. in December last year to operate Dunkin’ Donuts restaurants in selected territories in China. Golden Cup Pte. Ltd., the joint venture they formed, sealed the master franchising agreement with Dunkin’ Donuts Franchising LLC in January to open more than 1,400 Dunkin’ Donuts stores in China over the next 20 years.

To support its global expansion, the company has programmed capital expenditure of P9.1 billion this year, which is 68.5-percent higher than its actual capital spending of P5.4 billion in 2014.

Of the total capex for the year, P6.7 billion will be used to strengthen its Philippine operations, P1.7 billion will go to its China expansion, and the remaining P700 million will be used to open new stores in the US and Southeast Asia as well as in the Middle East.

In 2014, JFC’s net profit grew 6 percent to P1.68 billion from P1.58 billion a year earlier, while revenue climbed 12.3 percent to P32.42 billion from P28.86 billion previously.

Other than its flagship brand Jollibee, JFC’s other brands include Chowking, Greenwich, Red Ribbon, Mang Inasal, and Burger King Philippines.

JFC also has three more joint ventures in China aside from the Dunkin’ Donuts franchise, and these include a commissary in Anhui Province and the operations of San Pin Wang and 12 Sabu.

Manila Times

7 years ago Newsroom

The Melting Pot (US) Opens its 1st Restaurant in Jakarta, Indonesia

The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today its first restaurant outside of North America has opened in Jakarta, Indonesia. The latest opening comes on the heels of the company announcing its plans for continued international expansion. The Melting Pot is on track to open its first restaurants in Dubai, United Arab Emirates and Riyadh, Saudi Arabia later this year, as well as its fourth location in Mexico City, Mexico.

“We are thrilled to announce the opening of the first Melting Pot restaurant beyond North America,” said Mike Lester, president of The Melting Pot. “The new Jakarta restaurant demonstrates how The Melting Pot’s interactive dining experience translates well across cultures that value spending quality time with family and friends over meals. We are confident that the concept will continue to grow overseas and look forward to introducing our unique dining experience and delicious fondue styles to Jakarta residents.”

The Jakarta restaurant is one of five restaurants to be built in Indonesia by Ramon Liando, a native Indonesian with 15 years of foodservice experience. The second restaurant is also slated to open in Jakarta by 2016.

“I am proud to be the first franchisee to bring The Melting Pot to Asia,” said Liando. “I strongly value the brand’s commitment to delivering a superior guest experience and look forward to expanding its presence throughout Indonesia.”

As part of its international development, The Melting Pot is focusing its expansion efforts in target markets such as Hong Kong and cities throughout Brazil, Canada, India, Japan and South Korea. Domestically, the company is seeking new franchisees in markets, including Anchorage, Alaska; Dallas; Hartford, Conn.; and Los Angeles, Memphis and Chattanooga, Tenn.

The Melting Pot operates more than 130 restaurants in the U.S., Canada, Mexico, and now Southeast Asia, and has more than 20 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.

The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $959,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit. As the brand celebrates its 40th anniversary in 2015, a 40 percent discount will be offered on the initial franchise fee for the first restaurant for all new franchise agreements signed in 2015.

About The Melting Pot Restaurants, Inc.
With more than 130 restaurants across 35 U.S. states, Canada, Mexico and Southeast Asia and more than 20 locations currently in development internationally, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and a leading polished casual dining franchise. Founded in 1975, The Melting Pot has offered a memorable dining experience for 40 years. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla.

About Front Burner Brands
Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 130 restaurants in North America and Southeast Asia and more than 20 locations currently in development and GrillSmith with five locations in the Tampa Bay area.

The Melting Pot Restaurants, Inc.

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