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54 East Launches Roundup, the first food truck services in the Middle East

The Roundup food trucks will comprise eclectic food brands like MOB, Fit, Calle Tacos, Bio Bean, Shawarma Station, Jordanian Brisket Truck, Toasted Grilled Cheese & Gobai.

For those that are new to the concept, food trucks are essentially restaurants on wheels. Over the past few years food trucks have evolved into an established service concept, particularly in the USA.

The UAE’s 54 East will launch 12 Roundup food trucks by August and will expand its fleet to 100 by end of 2015. Each truck has the capacity to cater to more than 2000 people. 54 East eventually plans to expand business across Middle East with a goal of 1500 trucks. The Roundup food trucks will comprise eclectic food brands like MOB, Fit, Calle Tacos, Bio Bean, Shawarma Station, Jordanian Brisket Truck, Toasted Grilled Cheese & Gobai.

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