The 2nd Middle East Franchise Expo was an impeccably planned and meticulously executed event – which is not just my personal opinion, but one that was widely shared by exhibitors and visitors alike. I attended both days and left with a distinct impression that finally, the interests of the franchising fraternity in the UAE were being served with selflessness, commitment and integrity. Kudos to Omar and the dedicated team of consummate professionals at MENAFA for the extraordinary success of the expo. You guys have distinctly raised the bar.