A memorandum of agreement was signed between the Middle East and North Africa Franchise Association (MENAF) represented by Dr. Khalid Alsharfa, Chairman, and Nicosia Chamber of Commerce and Industry represented by Mr. Theodoros Kringou, Director for event support partnership being MENAFA as the Franchise Partner in the 1^st Mediterranean Franchise Fair on 25^th and 26^th April 2017 in Nicosia, Cyprus.

As a membership organization of franchisors, franchisees, service providers, SMEs and individuals who are keen about franchising, MENAFA sees the opportunity to penetrate the Mediterranean market through the Mediterranean Franchise Fair by presenting an established platform to promote and activate its services in Cyprus.

MENAFA takes part in the event as an exhibitor as well to represent the franchise body in the Middle East and North Africa region and to introduce the significance of franchising to the Cypriots to help them expand and grow internationally through franchising.

Dr. Khaid Alsharfa, Chairman of MENAFA, and Mrs. Loubna Alsharfa, Director of MENAFA attended the two-day show to represent the association and had networking opportunities with participants and attendees during the event.