Middle East and North Africa Franchise Association (MENAFA) has participated the launch of Business Community Engagement (BCE) by the Department of Economic Development, Government of Dubai held on 24^th of April 2016 at The Ritz Carlton, DIFC.

The primary goal of this initiative is to add and create value in Dubai’s economy by bringing the public and private sectors closer to work together in co-investing and co-developing economy in a sustainable way. This event was attended by Representative Entities including business councils, business groups, associations and societies in the economic/business domain.