Middle East and North Africa Franchise Association (MENAFA) reports exceptional result in the 4th Middle East Franchise Expo

Dubai, 21 October 2017. The Middle East and North Africa Franchise Association reports exceptional results at the recently concluded 4th Middle East Franchise Expo held at Jumeirah Beach Hotel, Dubai, UAE, on 18th and 19th October 2017.


The opening ceremony was lead by Dr. Khalid Alsharfa, Chairman of MENAFA, Mr. Atiq Juma Faraj Nasib, Vice President, Commercial Services of Dubai Chamber, and Mr. Abdullah Al Ghamdi representing Federation of GCC Chambers.

MENAFA recorded over 50 brands engaged in the two-day event coming from the UAE, other parts of MENA region, Asia, Cyprus, Croatia, US, Canada, and UK.

Over a thousand visitors from different industries and private and government sector has attended the exhibition to meet their right partner, and to gain insights in franchising from franchise professionals and experts in the conference.

On  the sides of the Expo, MENAFA has announced the winners of the prestigious MENAFA Franchise awards in 8 Categories: Best International Franchise Brand – Vapiano,  Best MENA Franchise Brand – Zataar W Zeit, Best MENA Multi-Brand Operator – Al Madani Group of Companies, Best Saudi Franchise Brand – Burgy and Steaky by Dar Juwanah Group, Best Service Franchise Brand – ASTECO, Best Franchise Media Coverage – CNBC Arabia, Best Franchise Magazine – Al Franchise Magazine, and Best Franchise Consultant –  Mr. Murad Al Nasur.

Special Award of Appreciation has also been awarded to Realty One Real Estate Development as Best Environment Friendly Project, Dubai Chamber of Commerce and Industry and Federation of GCC Chamber of Commerce for supporting the annual franchise expo.

Dr. Khalid Alsharfa, said, “the Middle East Franchise Expo – an annual flagship event of MENAFA has grown tremendously during the last 4 years which has been continuously patronized and supported by local and international brands. We are also grateful of the support we are receiving from various government bodies – Dubai Chamber of Commerce and Industry, Dubai Association Center, and Dubai Tourism, and the Federation of GCC Chamber of Commerce.”

“We are certain that the franchising industry has a great potential not only in the UAE but also in the entire MENA region, hence we organize the 4th Edition of the premier franchise expo to encourage companies and investors to expand their business through franchising and we are pleased with the feedback from both exhibitors and visitors alike”, Dr. Alsharfa added.

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MENAFA – Middle East and North Africa Franchise Association is a membership organization of franchisors, franchisees and suppliers. MENAFA works to build strong franchise businesses in every Middle Eastern and North African country with the goal of delivering comprehensive resources for effective franchise business.

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