The Middle East & North Africa Franchise Association, (MENAFA), a member of Dubai Association Centre announced the 4th edition of The Middle East Franchise Expo – the region’s premier franchising event, to be held at Jumeirah Beach Hotel, Dubai, UAE on 18th and 19th October 2017.

The premier event is held under the patronage of MENAFA Honorary Chairman His Highness Prince Bandar bin Saud Al-Saud and supported by Dubai Association Center, Dubai Chamber of Commerce and Industry, Dubai Tourism and Federation of GCC Chambers of Commerce and Industry. Showcasing local and international brands and products and services of over 80 companies, the two-day event will also cover workshops and seminars offering insights on legal, financial and entrepreneurial aspects. In addition, the annual franchise event will also offer networking opportunities and meet-the-buyer meetings.

“The global franchising industry is set for a steady growth, and the market in the Middle East and North Africa is rapidly maturing too. The franchising industry in the GCC is a $30 billion franchise economy, with UAE alone commanding $18 billion growing annually at the rate of 35%. UAE is the second most popular country and with the increasing investment towards infrastructure projects and upcoming Expo2020, it will see a further surge in economic activity,” said Dr. Khalid Alsharfa, Chairman of MENAFA.

“The UAE is home to several international brands, all major significant brands. The UAE not only has strong expat resident community but also a major tourist destination, attracting more than 15 million people in 2016 alone. This thriving market calls for best practices and encourages demand for novel concepts,” added Dr. Khalid Alsharfa.

It has been noted that a growing number of international brands are expanding in the region through their franchise partners, with the UAE and the rest of the Middle East and African countries as their key targets. Major global companies have already established their market footprint in the region to take advantage of its booming population with high disposable income and growing affinity for luxury goods. Similarly, many local franchise brands are also now setting their eyes on the international market.

With the franchising industry witnessing a surge, The Middle East Franchise Expo will enable visitors to connect with industry experts, and gain the latest knowledge and source from a range of franchising brands. Ideal for business owners, investors and potential franchisees, entrepreneurs, government organisations interested in supporting SMEs, franchise professionals and franchise service providers, the mega-event will showcase a power-packed Franchise Forum and will conclude with MENA Franchise Awards 2017.

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