The Services and Process of Franchising a Business for Start Up Franchisors:

• MENAFA Consultation.
• Franchise your Business Seminars and Webinars.
• Strategic Planning & Business Plan Development.
• Market Research & Competitive Analysis.
• Prototype Development Consulting.
• Franchise Document Drafting Services.
• State Filings & Registrations.
• Operations Consulting and Manual developmen.t
• Advertising and Marketing Services.
• Franchise Internet Marketing.
• Web System Development, Guidance and Consulting.
• Media Plans & Budgeting.
• Franchise Sales DVDs.
• Training DVDs.
• Franchise Sales Training.
• Franchise Management Training.
• Implementation Consulting.
• General Consulting.

The Services and Process of Franchising a Business for Exiting Franchisors:

• Industry Research Services.
• Legal Document Revision.
• Registration Updates & Renewals.
• Operations Manuals Drafting, Review and Revision Services.
• Franchise Sales Training.
• Franchise Management Training.
• Training DVDs.
• Sales DVDs.
• Franchise Program Review.
• Web System Development, Guidance and Consulting.
• Franchise Internet Marketing.
• Lead Generation Services.
• Sales Strategy Critique & Training.
• Advertising and Marketing Services.
• Franchise Ads & Media Planning.
• Market Research Services.
• Special Projects.
• Expert Witness.
• General Consulting.

Of course, one of the first steps in the process of franchising your business is to determine if your company is indeed “franchiseable”.

As franchise consultants, MENAFA can help you analyze your concept for its strengths and weaknesses. Through our extensive industry experience, we know what components are necessary to attract qualified Franchisees.

We have developed several easy “tests” to verify that your company is a candidate for successful franchising.

Should it be determined that your company is not yet ready to franchise, we can help you develop a list of action steps to better position your company for growth.

• internal strengths and weaknesses.
• external opportunities and threats.
• competition.
• strategic points of differentiation.
• company values and beliefs.
• brand promise.
• detailed action plan to achieve defined objectives.
• long term vision or painted picture.
• organizational structure and key people required to achieve the vision.
• financial modeling.

Most importantly, during the process of developing your franchise system, MENAFA will work with you to best structure your program to achieve your growth goals.

Whether you want to sell thousands of franchises or only a few dozen; whether you want to keep your business or eventually sell it; whether you want to build a “personal” relationship with each Franchisee or not; it is important that the franchise program is properly organized in order to help you best achieve your specific goals and to match your own management style.

MENAFA builds this important step into the franchise development process.

A comprehensive advisory, support & guidance program designed to assist an investor considering the purchase & multi-unit development of an international franchise brand.

• Choice of Brands.
• Investor Profile.
• Brand Evaluation.
• Company Owned Development./li>
• Sub-Franchised Development.
• Competitive Analysis.
• Strengths & Weaknesses.
• The Franchise Agreement.
• The Management Team.
• Building the Brand.

The MENAFA Advisory Service is a tailored program for investors considering the purchase of an international franchise.

MENAFA is designed to provide the serious franchise buyer a full support program to identify a range of suitable franchise brands for consideration and final purchase. This service provides a comprehensive 6-step program.

1. Brand selection from over 7,000 franchise businesses worldwide.

2. Investor profile. We create your franchise developer candidate profile covering all key factors attractive to a franchisor.

3. Shortlist of brands that match your preferences and availability in your market.

4. Brand evaluation covering performance, competition, strengths & weaknesses, fees, training, support & total package.

5. Development plan in your market.

6. The franchise agreement.

Not every business can or should start a franchise program. Developing a successful franchise may not always be feasible.

In some instances, a business may generate good returns but, after deducting the franchisor’s royalty, that return may be inadequate in the eyes of prospective franchisees. In other instances, a business may be successful for reasons that may be difficult to duplicate. And, of course, in order to be franchisable, a business will need to sell franchises.

Even if a business can be franchised, it does not mean that it should be franchised. An assessment of the franchise option should properly account for how franchising fits the needs of ownership or shareholders. It should also take into account whether or not there are other alternatives that should be considered.

Options such as the following should also be considered:

• Company-owned growth.
• Licensing or Business Opportunities.
• Dealer Networks.
• Distributorships.
• Direct or internet distribution.
• Agency relationships.

Of course, the best solution for your company may be a combination of two or more of these strategies. And, in fact, most franchisors will also grow through other channels of distribution as well.

For companies that are interested in pursuing franchising, we encourage you to speak with one of our consultants. Our consultants will provide you with a preliminary assessment of your franchisability and, if merited, schedule a no-cost consultation to go into greater detail on issues such as:

• Is your business franchisable?
• Is franchising your best strategy?
• If not, what is the best strategy?
• What is involved in implementing that strategy?
• How long will it take to implement and what will it cost?

For companies with more complex distribution issues, a more formal feasibility study may be the best solution. Especially where franchising is being used to replace or supplement an existing channel of distribution, such a feasibility study can be essential. Some of the questions these studies address include:

• How will franchising fit within an existing organization and is it the best option?
• What will be done (if anything) with existing channels of distribution?
• Can and should some of the existing channels be converted to franchising?
• How do you best manage channel conflict?
• Will franchising be accepted within the corporate culture?
• How can existing resources best be leveraged?

Brand evaluation is describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.