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Ofcourse, one of the first steps in the process of franchising your business is to determine if your company is indeed “franchiseable”.

As franchise consultants, MENAFA can help you analyze your concept for its strengths and weaknesses. Through our extensive industry experience, we know what components are necessary to attract qualified Franchisees.

We have developed several easy “tests” to verify that your company is a candidate for successful franchising. Should it be determined that your company is not yet ready to franchise, we can help you develop a list of action steps to better position your company for growth.

Key Areas of Focus In Strategic Planning:
  • Internal strengths and weaknesses.
  • External opportunities and threats.
  • Competition.
  • Strategic points of differentiation.
  • Company values and beliefs.
  • Brand promise.
  • Detailed action plan to achieve defined objectives.
  • Long term vision or painted picture.
  • Organizational structure and key people required to achieve the vision.
  • Financial modeling.

Most importantly, during the process of developing your franchise system, MENAFA will work with you to best structure your program to achieve your growth goals.

Whether you want to sell thousands of franchises or only a few dozen; whether you want to keep your business or eventually sell it; whether you want to build a “personal” relationship with each Franchisee or not; it is important that the franchise program is properly organized in order to help you best achieve your specific goals and to match your own management style.

MENAFA builds this important step into the franchise development process.

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