Saudi Arabia is the largest market in the Middle East with the fastest growing economy in the region. The oil sector remains the core of economic activity in Saudi Arabia, providing the financial backup for government expenditure plans and broader economic confidence.

With relatively low inflation rates, low taxes and ample capital availability, Saudi Arabia remains an attractive destination for foreign investments.

Saudi Arabia is the largest market in the Arabian Gulf and the Franchising has witnessed remarkable growth in the Middle East region over the last few years with an increasing number of international companies seeking to establish a presence in the region. A thriving economy coupled with a growing and young population makes Saudi Arabia an inviting market for the franchising industry.

There are more than 300 foreign companies that have founded franchises in Saudi Arabia. Most of the franchise concepts are focused in food & beverages, retail, automotive services, healthcare, education, furniture, hotels, cosmetics, laundry services, apparel, patisseries, juice centers, corn shops, etc. According to a private research report, and in contrast to the overall conservative nature of the Kingdom, the Saudi market is the largest in terms of per capita spending on cosmetics and fragrances. It is also estimated that 20-30 franchise brands were locally conceived, especially in the food and beverage sector.


King Faisal Foundation Building
North Tower, 12th Floor,
King Fahad Road, Olaya Street,
Riyadh, Kingdom of Saudi Arabia
Tel: +966 11 4630352

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