MENAFA as Official Franchise Partner in CAFEX 2017

CAFEX 2017 Introduces Franchise Market

A memorandum of agreement was signed by Dr. Khalid Alsharfa, Chairman, Middle East and North Africa Franchise Association (MENAFA), and Mr. Khaled Massoud, CEO, Events Middle East for event partnership being MENAFA as the Official Franchise Partner for CAFEX Trade Fair on 4th to 7th May 2017 in Cairo, Egypt.

Egypt, being the most populated country in the Middle East, the demand for F&B services continues to rise and the Egyptian market has great potential for cafés and restaurant industry.

MENAFA, being the only trade body protecting the interest of franchise sector in the Middle East and North Africa region, joined forces with CAFEX Trade Fair 2017 to present the MENA region café and restaurant industry an exceptional business opportunity.

This partnership aims to attract local and international brands in F&B sector to enter the gigantic market of Egypt through franchising.

Mr. Isa Al Zobari, Business Development Manager of MENAFA, was present during the four-day show to represent MENAFA, and to meet and connect with the participants.

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